Stories From The Issue Of » June 05, 2006
COVER STORY


Fight For Consumers' Attention Online Heats Up
More companies doing business online are heading the Attention Economy--the idea that attention is scarce and valuable in an information-rich world. There's more to this than New Age hucksterism, and businesses that ignore this dynamic could be lost in the maturing noise of the Web.


Oil Companies Turn To IT To Shave Costs, Boost Efficiency
With the focus on driving out inefficiencies, the question remains, are they doing enough? The industry is pouring money into improving operational efficiencies, but is it doing enough to get supply to the pump?

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