Timbaland To Release First Mobile Album On V-Cast - InformationWeek
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2/8/2008
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Timbaland To Release First Mobile Album On V-Cast

The artist widely known for hits like "Apologize" and "The Way I Are" will become Verizon Wireless' first Mobile Producer in Residence.

Music-loving Verizon Wireless customers will be getting a treat this year. The carrier announced Friday that popular music producer Timbaland will release the first mobile album as part of a service called V-Cast.

Timbaland, widely known for hits like "Apologize" and "The Way I Are," will become Verizon Wireless' first Mobile Producer in Residence. The program was launched to bring music fans closer to their favorite artists, according to the company.

Over the course of this year, Timbaland will use Verizon Wireless' V-Cast music service to deliver his mobile album, which will be exclusively offered to the carrier's subscribers. They will also get access to video through other services, including V-Cast Video and Verizon Surround.

Timbaland will start working on the album in March and each month thereafter he will invite a new guest artist to produce one track. The tracks will be created from a Verizon Mobile Recording Studio Bus, which will tour different cities to give fans a glimpse into the recording sessions either in person or on their mobile phones, said Verizon Wireless.

"I am honored to be named Verizon's first Mobile Producer in Residence and have the opportunity to create music from so many places in the country, and deliver it directly to my fans wherever they are through their mobile phones," Timbaland said in a statement.

Verizon Wireless has been putting a lot of emphasis on its music, video, and other entertainment services, while also wooing subscribers with multimedia phones and a high-speed cellular network.

In December, the carrier began offering a "world edition" of the Moto Z6c phone by Motorola, which can be used worldwide through global roaming agreements. The phone supports both V-Cast Video and V-Cast Music. Before that, Verizon Wireless introduced the FlipShot and the Gleam by Samsung and an iPhone look-alike, the Voyager, by LG Electronics. All three phones are also V-Cast capable.

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