Doug Henschen interviews Mark Lieberman, Chairman of Tivo Research Analytics, about how Tivo mashes up powerful combinations of big data from set-top boxes, supermarket registers, and prescription claims to tell advertisers if their ads are really working.
6 Tools to Protect Big DataMost IT teams have their conventional databases covered in terms of security and business continuity. But as we enter the era of big data, Hadoop, and NoSQL, protection schemes need to evolve. In fact, big data could drive the next big security strategy shift.
Big Data Brings Big Security ProblemsWhy should big data be more difficult to secure? In a word, variety. But the business won’t wait to use it to predict customer behavior, find correlations across disparate data sources, predict fraud or financial risk, and more.