Apple makes news every year, and ever since Steve Jobs returned to the company in 1997, the news has mostly been good. But any big company will make a few missteps, and Apple is no exception. No company can escape the occasional misstep, but with Apple, the stumbles get the same kind of "generous" coverage that the successes do. Apple is hardly a shy, retiring company that prefers to hide from the spotlight -- even people who've never owned an Apple product can probably name several, whether bec
2 of 10
When the iPhone 4 was introduced in June, buyers soon started complaining about reception problems. As it turned out, they had a point: it was easy to hold the phone in such a way that your hand bridged the two antennas that encircle the case. "Antennagate" generated a lot of attention and even threats of lawsuits, all of which led to a special press conference in which Steve Jobs argued that most smartphones had similar problems and that very few users had complained. Nevertheless, Apple offered all customers a free "bumper" case to keep their hands off the antennas.