Tweet At Last - InformationWeek
06:38 PM
Irwin Lazar
Irwin Lazar
Connect Directly
CAO Discusses Their Roll & The Skills Needed to Do the Job
Jul 26, 2017
LWhat does a chief analytics officer do each day? To help us answer that question we welcome Dun & ...Read More>>

Tweet At Last

So after much reluctance I have finally entered the world of Twitter so I could follow various folks reporting on events at this week's Cisco C-Scape event in San Jose. Within a few minutes of registering I was able to quickly find friends and colleagues and follow their feeds. Without so much as posting a single "Tweet", I already had folks following me. So I'm still a little skeptical of the whole Twitter craze, but there are some key value propositions....

For those of you who haven't made the plunge, Twitter is sort of what happens when IM, blogging and RSS converge. You set up your twitter page to subscribe to "tweets" from your friend, which can be delivered to you via a variety of different ways includng over 140 mobile or desktop clients, or just the twitter web site. I think Twitter is well suited to be an effective way of keeping up with fast-moving events, such as key conferences, or news events such as the recent Mumbai attacks. I've also talked to a few who were using Twitter for business, either as a marketing tool, or through one of the Twitter-like services such as Yammer that are designed for a closed group.

I do wonder about Twitter's business model and there has been a lot of speculation as to Twitter's future, with recent reports suggesting that Facebook backed away from a deal due to Twitter's huge SMS bill.

Given the prospects for companies to use Twitter as a marketing tool to get info out to customers, it's surprising that there's no "Twitter for Business" service yet which would allow companies to enable multiple individuals to post under a single corporate group account that they could track. I assume we'll see this before long as Twitter builds on its business plan.

I'm curious to hear some feedback from those of you who are twittering, why are you using it? What value have you seen? Would you pay for it if it were no longer free? Post a comment or tweet me at "imlazar".

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll