Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples.
1 of 7
With more than 600 million users (and counting) and a planned IPO that values the company at many billions of dollars, Facebook is clearly more than just a place for individuals to post cute cat videos or update their friends with the latest George Takei wisdom. Businesses are customizing their Facebook presence and leveraging Facebook apps and app development to, among other things, engage new and existing customers, increase their fan base, and drive brand awareness. Apps built on the Facebook platform can integrate with many aspects of Facebook, including the News Feed and Notifications. Also available to apps on Facebook are Social Plugins, the Graph API, and Platform Dialogs. In addition, Facebook recently announced that it was approving more than 60 new apps that take advantage of a more talkative version of the Open Graph API.
Whether your business builds its own apps, uses an existing app, or works through an agency to beef up presence, customization of Facebook pages can yield significant benefits in terms of existing customer satisfaction and new customer acquisition, as well as brand awareness. In this slideshow, we take a look at some of the campaigns organizations have launched leveraging Facebook. If your organization would like to share a Facebook success story, send me an email.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of October 9, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."