Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples.
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TurboTax's Facebook shopping app was created in effort to boost revenue of TurboTax products. Within the app, users can browse TurboTax products, read reviews, and use the Help Me Choose tool, which helps fans select the appropriate product for their needs.
The Agile ArchiveWhen it comes to managing data, don’t look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyIT’s tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.