Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples.
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ChildFund International, which aids children in 31 countries, worked with Hodges Digital Strategies to develop a promotion that would engage its audience. (Most of the ChildFund fan base comprises current child sponsors.) To enter the promotion, fans flip through a scrapbook of images and guess what country the image depicts. School uniforms and supplies will be donated in honor of seven of the fans who correctly guess the images.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.