Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples.
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Lola Red PR worked with North Suburban Eye Specialists to increase the total number of fans and the amount of interaction on its page. NSES used the Offerpop Photo Contest App to create a contest where entrants submitted a photo and explained why they would like to be able to see without glasses or contacts. The contest received 125 entries with 1,263 votes on those entries. NSES gained 1,610 new fans as a result of the contest.
The Agile ArchiveWhen it comes to managing data, don’t look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyIT’s tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.