In response to more consumers tapping into the Internet to research illnesses and treatments, the Charleston Area Medical Center, a multihospital organization serving West Virginia, launched an online repository of streaming-video presentations on health issues. Consumers can view videos on topics such as blood pressure, mental health, and understanding prescriptions. The center also is using Mediasite Live Webcasting software from Sonic Foundry Inc. to provide continuing education to health-care professionals.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.