Maybe not, but sometimes it seems that way these days--more and more, when folks aren't talking about unified communications, they're talking about video conferencing. For good insight into the phenomenon, plus really good insight into a few recent trade shows, check out David Danto's A View from the Road.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.