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The Elevator Pitch: GoMobo


Noah Glass, founder and CEO of GoMobo, discusses the company's food-ordering service, which lets customers place orders and pay via text messages from their mobile phones--creating an "EZ Pass environment" within fast food restaurants. The company started in New York, with partners such as Dunkin' Donuts, Subway, and Quiznos, as well as 100 or so local restaurants, and is looking to go national.