InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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Allstate Turns To Mix Of Fun, UGC & Social Nets For Lead Gen

Allstate Turns To Mix Of Fun, UGC & Social Nets For Lead Gen

At Web 2.0 Expo, InformationWeek editor-at-large "reviewcams" Allstate Insurance Company's FrienderBenders.com with one of the company's Internet marketing managers Marcia Hansen.

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