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Allstate Turns To Mix Of Fun, UGC & Social Nets For Lead Gen


At Web 2.0 Expo, InformationWeek editor-at-large "reviewcams" Allstate Insurance Company's FrienderBenders.com with one of the company's Internet marketing managers MarciaHansen. FrienderBenders is a site where anyone can go and drop their image into an animation of a car accident, and then share that animation on various social networks. The objective, from Allstate's perspective, appears to be to generate new business leads.