Virgin Inks Deal With BoingBoing To Offer Blog-Like TV On Its Flights - InformationWeek
IoT
IoT
Software // Enterprise Applications
News
10/5/2007
01:46 PM
50%
50%
RELATED EVENTS
Moving UEBA Beyond the Ground Floor
Sep 20, 2017
This webinar will provide the details you need about UEBA so you can make the decisions on how bes ...Read More>>

Virgin Inks Deal With BoingBoing To Offer Blog-Like TV On Its Flights

Beginning next month, Virgin America travelers can watch BoingBoing.net editors Xeni Jardin and Mark Frauenfelder deliver daily video reports.

BoingBoing is joining the mile high club. Boing Boing tv, a new venture borne from the popular BoingBoing.net technology blog, will be available to all passengers on Virgin America airline flights beginning next month.

The budget airline, based in San Francisco and a member of the Virgin Group, announced Friday it has an exclusive relationship to deliver in-flight daily video reports "with the same irreverent and eclectic content" that's made BoingBoing.net a popular blog. Boing Boing editors Xeni Jardin and Mark Frauenfelder will host the three-to-five minute video reports.

"By offering Boing Boing tv's unique brand of content to Virgin America flyers, even before we begin offering broadband on our flights in 2008, we are unveiling a completely new in-flight entertainment experience," said Charles Ogilvie, Virgin America's director of in-flight entertainment, in a statement. "This exclusive partnership with Boing Boing tv will deliver high-quality video entertainment with a twist, just like what you would expect from Virgin America."

Virgin, which calls itself the "next-generation airline," evidently sees strong growth potential by building loyalty among young and tech savvy travelers. Many in that demographic are familiar with BoingBoing.net, which Technorati lists as among the most influential blogs on the Internet. According to Google, more than 600,000 other sites link to BoingBoing.net. Another Virgin property, Virgin Mobile, also targets the younger set through a pre-paid cell phone service.

The deal comes just a few weeks after Virgin America said it will offer broadband Internet on all flights beginning next year. Boing Boing tv was created in partnership with DECA, a newly formed digital entertainment studio that develops and markets digital entertainment.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll