Virgin Inks Deal With BoingBoing To Offer Blog-Like TV On Its Flights
Beginning next month, Virgin America travelers can watch BoingBoing.net editors Xeni Jardin and Mark Frauenfelder deliver daily video reports.
BoingBoing is joining the mile high club. Boing Boing tv, a new venture borne from the popular BoingBoing.net technology blog, will be available to all passengers on Virgin America airline flights beginning next month.
The budget airline, based in San Francisco and a member of the Virgin Group, announced Friday it has an exclusive relationship to deliver in-flight daily video reports "with the same irreverent and eclectic content" that's made BoingBoing.net a popular blog. Boing Boing editors Xeni Jardin and Mark Frauenfelder will host the three-to-five minute video reports.
"By offering Boing Boing tv's unique brand of content to Virgin America flyers, even before we begin offering broadband on our flights in 2008, we are unveiling a completely new in-flight entertainment experience," said Charles Ogilvie, Virgin America's director of in-flight entertainment, in a statement. "This exclusive partnership with Boing Boing tv will deliver high-quality video entertainment with a twist, just like what you would expect from Virgin America."
Virgin, which calls itself the "next-generation airline," evidently sees strong growth potential by building loyalty among young and tech savvy travelers. Many in that demographic are familiar with BoingBoing.net, which Technorati lists as among the most influential blogs on the Internet. According to Google, more than 600,000 other sites link to BoingBoing.net. Another Virgin property, Virgin Mobile, also targets the younger set through a pre-paid cell phone service.
The deal comes just a few weeks after Virgin America said it will offer broadband Internet on all flights beginning next year. Boing Boing tv was created in partnership with DECA, a newly formed digital entertainment studio that develops and markets digital entertainment.
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