VoIP Is Too Complicated For Mass Markets, Says Forrester Research
Forrester's Zayera Khan found VoIP navigation systems generally to be a problem with users who are bewildered by a plethora of icons, buttons, rollovers, and navigation features.
In a survey of VoIP users, a Forrester Research analyst has found the low-cost calling technology to be too complicated to appeal to mass-market users.
Forrester's Zayera Khan found voice-over-IP navigation systems generally to be a problem with users who are bewildered by a plethora of icons, buttons, rollovers, and navigation features. Khan cited the lack of clear keyword search capability as another problem.
Khan said "highly educated males hungry for the latest technology" was the group most comfortable with VoIP. But when they began using market pace setters like Skype and Windows Live Messenger, only 4% continued to use those services.
"Icons, graphics, buttons, rollovers and navigation menus are not clearly symbolized, which leads to confusion when trying to discern whether a phone symbol represents voice or video calling, for instance," the report stated. "Mainstream consumers worry about privacy and security policies because they are not displayed on all relevant pages."
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.