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Waiting For Google's gPhone

CMP Information Week
InformationWeek Daily - Friday, Sep 28, 2007


Editor's Note

Palm and Sprint Unveil The Centro For Consumers

This most striking aspect of Palm's new gadget is that it is absolutely tiny. Palm CEO Ed Colligan's hand dwarfed it at Thursday's press conference at the Digital Life show in New York City. Not only is it tiny, it is positively a consumer-focused device.

The pitch given to the media was spot on. Of the 160 million cell phones sold annually in the U.S., just 5%, or 8 million, are smartphones. This is a powerful 5%, though, as it demands all the attention of the media and enterprise. Just look at the media phenomenon that the iPhone created since the day it was announced.

Despite the attention given to the smartphone market, Palm is re-strategizing and targeting this new device at the remaining 95% of the market. With its $99 price point, it is being positioned as a phone for digital media consumers and creators who want keyboard-enabled communications devices without the smartphone, or business productivity, stigma. (As powerful as they are, Treos, BlackBerries and other smartphones are just not cool to whip out on a Saturday night.)

Read the rest of my thoughts at the InformationWeek Over The Air blog.

Eric Zeman
eric@zemanmedia.com
www.informationweek.com

Quote of The Day

"This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." -- Western Union, internal memo, 1876

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