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9/1/2010
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Web 2.0 Expo: The Power of Platforms

In 2009, Google said the Web had won; in 2010, it's clear that the Web is only one platform among many. Web 2.0 Expo New York will take place September 27 through 30 at the Sheraton New York Hotel & Towers.

Fortunately for the folks behind the upcoming Web 2.0 Expo New York, the Web is not dead, as one prominent magazine recently proclaimed. It is alive and well, though it's much changed from what it was in 2004 when the first Web 2.0 conference took place.

Web 2.0 Expo New York will take place September 27 through 30 at the Sheraton New York Hotel & Towers.

Web 2.0 used to refer to the Web as a platform, one associated with open standards and conducive to participation. In recent years, as Google has seemingly come to rule the Web, as closed ecosystems like Facebook and Apple's iOS empire have thrived, and as political winds have shifted against Web technologies like Flash, the term evolved to reflect the more complicated interplay between multiple platforms with varying degrees of openness.

That evolution is reflected in the thematic focus of the Web 2.0 Expo New York: Platforms for Growth. No longer is the Web the one platform to rule them all; it's one of several emerging platforms that complement and compete with each other.

"At this moment in the Web's continuing development, it's really become not just about what you see in your browser, but about data, content and services that are served over Web networks," said Sarah Milstein, Web 2.0 Expo Co-Chair and UBM TechWeb general manager, in a phone interview.

As an example, Milstein points to mobile apps. "When you download a mobile app onto your iPhone or Android or BlackBerry, it's using Web-based data and services to get information, but you don't get it through a browser."

That of course what what Wired meant when it declared the Web to be dead: There's life beyond the browser.

The keynote speakers include: Jonathan Miller, chief digital officer, chairman and CEO of the Digital Media Group at News Corporation, Tom Conrad, CTO of Pandora Media, Dennis Crowley, co-founder of foursquare, Bret Taylor, CTO of Facebook, Fred Wilson, managing partner of Union Square Ventures, Ryan Sarver, director of platform for Twitter, and Julia Grace, a research scientist with IBM Almaden.

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