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Web 2.0 Summit: Microsoft Demos Mashup Tool

CMP Information Week
InformationWeek Daily - Friday, Oct 19, 2007


Editor's Note

Murdoch, DeWolfe Dissect Social Networking Future

Anyone who has ever written about News Corp. knows that you don't really "cover" Rupert Murdoch in the sense that you cover, say, Sumner Redstone or Michael Eisner or David Geffen. You marvel at him the way you might marvel at a giant, ancient lizard.

You puzzle over his ability to make deals that other, less bold moguls scoff at now and envy later. You wait for the few droplets of information that every once in a while escape his lips. You wonder what he might actually do next, and whether it will match his image as an overbearing, reactionary, populist ogre. At this point Murdoch is less a media mogul than a wizened but still vital force of capitalism, as shrewd as Warren Buffet but far less scrutable.

He did little to dispel that image tonight, on stage at the Web 2.0 Summit in San Francisco with MySpace founder Chris DeWolfe. Moderator John Battelle did manage to extract some news over the course of the hour-long discussion, mostly from DeWolfe. After MySpace was acquired by Murdoch in 2005 for $580 million -- a figure that many analysts considered evidence that the old man had finally lost his mind, and now looks like a bargain -- DeWolfe and co-founder Tom Anderson signed a two-year contract. Tonight DeWolfe confirmed reports that they have re-upped for another two years, likely for less than the $12 million per year apiece they were said to be demanding (Murdoch hasn't lost his talent for keeping costs low, even for an asset that has likely increased in value almost 10-fold over the price he paid for it).

The other news is that MySpace, following Facebook's lead, will open up its APIs to outside developers "sometime in the next few months," said DeWolfe. The opening up was questioned by some in the audience, who wanted to know whether DeWolfe will also allow full portability of MySpace-created apps to other social-networking sites (the answer, though DeWolfe wouldn't acknowledge it, was clearly "No"), but still it's a move many have demanded.

You can read more about Murdoch's take on Web 2.0 -- and leave your own comments -- at the InformationWeek blog.

Richard Martin
rmartin@cmp.com
www.informationweek.com

Quote of The Day

"A large income is the best recipe for happiness I ever heard of." --Jane Austen

Top Stories

Ballmer Demos 'Popfly,' Microsoft's Web Mashup Tool At Web 2.0
At the Web 2.0 Summit, Microsoft demonstrated an application called "Popfly" that lets neophytes create Web-based mashups without writing code.

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Google Quarterly Profit Jumps 46%

The Web search company's profit topped Wall Street expectations, fueled by accelerating market share gains and tighter cost controls.

Viacom Chief Says Google's New Copyright Protection System Isn't Enough

YouTube and other Google properties should adopt industry guidelines for protecting proprietary content online, announced Philippe Dauman at the Web 2.0 Summit.

AMD Posts Quarterly Net Loss As Costs Rise

Advanced Micro Devices, the second-largest maker of computer microprocessors, reported a quarterly loss Thursday as its costs rose from a year ago.

Microsoft SharePoint Server Gets RSS, Wiki Features At Web 2.0

Atlassian Software Systems and NewsGator Technologies are adding social networking capabilities to Microsoft's business collaboration software suite.

CompTIA Announces Disposal, Recycling Service For Members

AnythingIT will provide the trade group's members with low-cost, environmentally friendly, secure equipment disposal options.

Skype-Based Cell Phone Set To Debut

The eBay subsidiary will work with U.K.-based 3 Mobile to release the "white phone" later this month in four countries.

Google, YouTube, In Spotlight As Copyright Agreement Nears

Fox, CBS, NBC Universal, Walt Disney, MySpace, Viacom, and Microsoft are on the verge of announcing a copyright protection agreement, but Google isn't part of the deal, according to reports.

Web 2.0 Summit: PayPal Has Potential Beyond Online Payments

CEO Meg Whitman suggests that personal identity information in PayPal could be additionally helpful for social networks and other community-based properties.

SAP Wins Deal For Global Upgrade Of Wal-Mart's Financial Systems

The project, which calls for replacing Wal-Mart's legacy systems with SAP ERP Financials, may be worth hundreds of millions of dollars.

SpaMP3 Floods the Net

MP3 audio spam pitching a company called Exit Only is flooding the Internet, say security firms.

Apple Woos Business With Unix-Friendly Mac OS X Leopard

Beyond its Unix credentials, Leopard comes with a preinstalled version of Bootcamp -- software that allows users to run Windows applications on a Macintosh.

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In This Issue


The latest research, polls, and tools

Virtualization At The Desktop?
Examine how more than 250 companies plan to adopt server virtualization technology in this recent InformationWeek Research report, Server Virtualization.

The BI Explosion
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Latest InformationWeek Blog Posts

Web 2.0 Summit: The Internet Helps You Live Longer
Great quote: At a panel on gaming, Trip Hawkins of Digital Chocolate, drew a connection between smoking, lung cancer, social connectivity, Web 2.0 and casual games.

Liveblogging Web 2.0 Summit: Hewlett Packard Finds Printing Exciting
While Internet enthusiasts like to sneer at "ink on dead trees," and predict the death of print, in fact the opposite is happening. And that's the core of Hewlett-Packard's $30 billion printing business. Vyomesh Joshi, executive vice president, imaging and printing group, talked with conference content co-chair John Battelle about how the new technology of Web 2.0 impacts the ancient technology of printing.

Tired Of Smudges On Your iPhone? Get Phone Fingers
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Viacom Sets Jon Stewart Free, Online
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First Glance: The Nokia N810 Linux Internet Tablet Doesn't Make Sense
I had an opportunity to play with the new Nokia N810 Internet Tablet for about five minutes last night, and came away confused. It seems pretty darn expensive for a machine with limited usefulness. Even the name is misleading -- a "tablet" should be a device the size of a notebook computer; the Nokia N810 is a pocket-sized computer.

Spam Via Bluetooth? That's What's Next
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Skype Cell Phone To Launch At The End Of October
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What Sentence Does Convicted Hacker Deserve? Vote, See 'Exit Polls'
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Can The RIAA Close Down Usenet?
Those of us who remember the Internet before the Web -- and yes, Virginia, there was an Internet before the Web -- will remember when Usenet was one of the major destinations for discussion and file-sharing. It's still there, in a quiet corner where the cognizanti hoped it would go unnoticed by the great unwashed. No more.

A Quick Chat With The Folks At Splashtop
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White Paper

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Automation Notebook: Demystifying Network Communications -- AUTOMATIONDIRECT
For many, the world of communications is mystifying. This article defines some common networking terms and shows you how they fit together. This journey through the world of networking attempts to demystify some of the networking products offered in today's industry. It starts with some networking concepts and ends with some products that use them.

Job Listings

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Pinnacle Entertainment, Inc. seeking Corporate IT Business Analyst in Las Vegas, NV

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For more great jobs, career-related news, features and services, please visit our "Career Center.

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