News
News
8/8/2005
06:04 PM
Connect Directly
RSS
E-Mail
50%
50%

Web Sites Have Sex Appeal

Men and women are very different in what catches their eye on the Internet, which means a Web site can appeal to one while unintentionally turning off the other.

Men and women are very different in what catches their eye on the Internet, which means a website can appeal to one while unintentionally turning off the other, a university study showed.

A study at the University of Glamorgan in the United Kingdom found that the sexes reacted very differently to sites when surfing the web.

Males, for example, favored the use of straight lines, as opposed to rounded forms, few colors in the typeface and background, and formal typography. As for language, they favored the use of formal or expert language with few abbreviations. Women were nearly the opposite.

The study also found that men and women preferred web sites designed by their own sex.

"The statistics are complicated, but there is no doubt about the strength of men and women's preference for sites produced by people of their own sex," statistician and co-researcher Rod Gunn said in a statement released Monday.

Nevertheless, a look at the web sites of 32 higher education institutions found 94 percent displaying a masculine orientation and just 2 percent a female bias, the study said. This was the case, even though all the schools' target audience was almost equally balanced between the sexes.

Research also found that a man or a predominantly male team built nearly 3 in 4 of the sites, while a woman or a female team designed just 7 percent of them.

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.