Western Digital Drops Price of 320 GB Pocket-Size USB Drive
The software that ships with personal drives enable consumers to synchronize content on their desktop with files they take with them.
Western Digital on Wednesday introduced a new version of its 320-GB personal storage device, which is $30 less than the original product introduced late last year for people who need a high-capacity portable gadget to carry media files and other data.
The My Passport Essential, like its predecessor the WD Passport Portable Drive, plugs into a USB 2.0 port and draws its power from the bus, so an external power adapter is not needed. Both drives have the same software and nearly the same specifications.
The Passport Portable Drive introduced in December represented a significant jump in storage for the product line, which went from a maximum of 250 GB to almost a third of a terabyte. While the original product cost $230, the My Passport Essential is expected to carry a suggested retail price of $200 when it ships Feb. 6.
The software that ships with WD personal drives enable consumers to synchronize content on their desktop with files they take with them. In addition, the software can sync with e-mail data in Microsoft Outlook, and protects data against theft through 128-bit encryption. The drives also come with Google software, such as desktop search, a photo organizer, and the Google Toolbar for Web searches.
WD's portable drives work with Windows 2000, XP or Vista machines, or a Mac running OS X 10.1.5 or higher. The latest Passport Essential works with OS X 10.4.8 or higher. The 320 GB device holds up to 38 hours of high-definition video, 91,400 photos or 80,000 MP3 music files.
While portable drives are an easy way to take data on the road, external storage units in the home are being used to transfer electronic media between PCs and other networked devices. Western Digital last year introduced a 1 TB device called the My Book World Edition.
The product, however, was panned by critics for containing software that prevented buyers from allowing others to access the device remotely to gain access to audio and video files in common formats, such as AVI, MP3, MPEG and DivX. The restriction on sharing was done to prevent illegal distribution of copyrighted content.
Western Digital was criticized for deciding on its own what customers can do with their own content, since there's no way for the company to know whether files are being shared illegally or not.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!