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11/3/2009
05:37 PM
Ben Kepes
Ben Kepes
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What E2.0 Champions are Doing Right... and Wrong

First posted on CloudAveAndrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.McAfee sees some positive signs and some danger areas - "We have the opportunity to snatch defeat out of the jaws of success". The way that''ll happen;

  • Declare war on the enterprise
  • Allow walled gardens to flourish - an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows - let''s not go there...
  • Accentuate the negative - the risks aren''t quite as bad as people make out, don''t dwell on them
  • Try to replace email
  • Fall in love with features - "what''s the simplest possible thing that could work"
  • Overuse the word "social"
Andrew is the father of the Enterprise 2.0 term - while his shtick is getting perhaps a little tired - he''s still got a valuable voice to add to the discussion.

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