News
Commentary
11/3/2009
05:37 PM
Ben Kepes
Ben Kepes
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

What E2.0 Champions are Doing Right... and Wrong

First posted on CloudAveAndrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.McAfee sees some positive signs and some danger areas - "We have the opportunity to snatch defeat out of the jaws of success". The way that''ll happen;

  • Declare war on the enterprise
  • Allow walled gardens to flourish - an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows - let''s not go there...
  • Accentuate the negative - the risks aren''t quite as bad as people make out, don''t dwell on them
  • Try to replace email
  • Fall in love with features - "what''s the simplest possible thing that could work"
  • Overuse the word "social"
Andrew is the father of the Enterprise 2.0 term - while his shtick is getting perhaps a little tired - he''s still got a valuable voice to add to the discussion.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.