What did the newspapers do to tick Google off? The search company last week introduced another free service likely to take ads from local papers. The feature on its Froogle shopping site lets visitors type in a ZIP code and get a map of retailers selling specific products in that area, along with prices. The tool is designed to eliminate trips to a store that's out of merchandise--as well as the need to check local ads for what's on sale.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.