Beyond Web Analytics
Click here to download now
Overview: Web analytics solutions have become an indispensable tool for e-commerce, but they typically only provide partial visibility into the actual customer experience.
Download this paper to see how you can not only determine what's happening on your web site, but why it's happening. Insight into the why behind the what of online customer behavior enables line of business owners and IT to collaborate more easily and more effectively. That keeps customer experience positive, which translates into increased revenues and higher profitability.