UBM: TECH DIGITAL RESOURCE LIBRARY

Building Profitable Cross-Channel: Using Analytics and Personalized Marketing to Increase Revenue and Customer Loyalty

by IBM

Authored on: Sep 27, 2012

Download This white paper explores the fast-changing customer relationship landscape in financial services. It outlines strategies and technologies that financial services marketers can use to better understand customers and market effectively across traditional and digital channels, with sections on:
� Inbound marketing
� Event-based marketing
� Digital marketing and personalized retargeting
� Web analytics
� Mobile and social channels
� Customer lifecycle management
By combining analytics and cross-channel marketing automation, financial services providers can increase cross-sell revenue, attract new customers, reduce churn and operational costs, enhance brand image and build long-term loyalty.


Whitepaper