Building Profitable Cross-Channel: Using Analytics and Personalized Marketing to Increase Revenue and Customer Loyalty


Click here to download now

Source: IBM
Date: September 2012
Type: White Paper
Rating: (0)

Overview: This white paper explores the fast-changing customer relationship landscape in financial services. It outlines strategies and technologies that financial services marketers can use to better understand customers and market effectively across traditional and digital channels, with sections on:
Inbound marketing
Event-based marketing
Digital marketing and personalized retargeting
Web analytics
Mobile and social channels
Customer lifecycle management
By combining analytics and cross-channel marketing automation, financial services providers can increase cross-sell revenue, attract new customers, reduce churn and operational costs, enhance brand image and build long-term loyalty.

Not what you're looking for? Search again
Go Advanced »
More From the Analytics Section

View All Categories

Business Intelligence : Analytics, Business Process Management, Content management, Dashboards, Data Mining, Data Quality, Databases, Datamarts/Data Warehouses, Information Management, Knowledge Management, Performance Management

Development : Architecture & Design, C/C++, Database, Development Tools, Embedded Systems, High Performance Computing, Java, Mobility, Security, Web Development, Windows/.NET, Open Source

Government : Cloud/SaaS, Enterprise Applications, Enterprise Architecture, Federal, Information Management, Leadership, Mobile & Wireless, Policy & Regulation, Security, State & Local

Hardware : Blades, Data centers, Desktops/PCs, Grid/Cluster Computing, Handhelds/PDAs, Macintosh, Peripherals, Processors, Supercomputers, Unix/Linux servers, Utility/On-demand Computing, Virtualization Hardware, Windows Servers

Healthcare : Policy & Regulation, Leadership, Security & Privacy, Mobile & Wireless, Electronic medical records, Clinical information systems, Administration systems, Interoperability, The Patient

Infrastructure : ATM, Ethernet/Gigabit Ethernet, Frame relay, IPv6, Traffic Management, Network/Systems Management, PBXs, Printers, Remote Access, Routers, Switches, UPS, VPNs, WAN Optimization/Acceleration, Wide Area File Services

Internet : B2B, B2C, Browsers, E-Business/E-Commerce, E-retail, Google, Internet Policy, Internet Security, Search, Social Networks, Traffic Reporting/Monitoring, Web 2.0, Web Development, Social Business

Management : Career Development, Executive Insights/Interviews, H-1B, Legal, Outsourcing, Personnel Management, Recruiting, Regulation/Compliance, ROI/TCO, Salary/Compensation, Small-Medium Business, Training, Workplace Trends

Mobility : 3G Wireless/Broadband, 802.11x, Fixed Mobile Convergence, Mobile Business, Mobile Messaging, Muni Wireless, RFID, Smartphones, Wi-Fi VOIP, Wi-Fi/WiMax, Wireless Security, WLAN

Personal Tech : Blackberry, Bluetooth, Bluray, Digital Cameras, Digital Music, Digital Rights Management, Global Positioning Systems, iPhone, iPod, Peripherals, Smartphones, TVs/Home Theater, Virtual worlds

Security : Antivirus, Application Security, Attacks/Breaches, Cyberterror, Encryption, End user/Client Security, Intrusion Prevention, NAC, Perimeter Security, Privacy, Security Administration, Storage Security, Vulnerabilities and Threats

Services : Business Process Outsourcing, Business Services, Disaster Recovery, Hosted Applications, Hosted Storage, Internet/Data Services, Outsourcing, Software as a Service, Systems Integration, Telecom/Voice Services

Software : Integration, Application Optimization, Business Systems Management, CRM, Database Applications, Databases, Development Tools, ERP, Hosted Software/Applications, Linux, Open Source, Operating Systems, Productivity Applications, Server Virtualization, Service Oriented Architecture, Web Services

Storage : Data protection, Disaster Recovery, Removable/Portable Storage, Security, Storage Fabrics, Storage Systems, Virtualization

Telecom : VOIP, Unified Communications, Voice services, PBXs, Call Centers, Presence, Collaboration Systems, Business, Regulation, Internet policy

Windows/Microsoft : Applications, Internet Explorer, Microsoft Company News, Office Suite, Open Source, Operating system, Security


More Business Intelligence Resources

Use These Seven Steps to Improve Release Velocity
According to Gartner, with the business increasing its rate of change, I&O must improve current practices to meet the ever-changing demands of its ......

More On Business/Intelligence