Data Analytics - The New Growth Opportunity for Software Developers

by Vertica

Apr 13, 2010

Download Regulatory compliance, increased competition, and other pressures have created an insatiable need for companies to accumulate and analyze large, fast-growing quantities of data such as:
•Telecommunications call detail records (CDRs)
•IT/Network event history
•Financial trade (quote and tick) history
•Web logs & click streams for marketing and fraud analytics
•Compliance and other historical logs This presents a major market opportunity for enterprise software vendors and software as a service (SaaS) companies.

They can profit by creating analytic data management features or entirely new applications that put customers on a faster path to better data-driven decision making. Offering such BI capabilities enables application vendors to not only keep a larger share of their customer's budget, but also greatly improves customer satisfaction.