Data Visualization Enables Martin Agency to Improve Analysis and Reporting Capabilities for Clients
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Overview: The Martin Agency is a leading advertising, branding and marketing agency ranked by Advertising Age as the #3 agency in 2008. As with most marketing and advertising agencies, relies heavily upon measurement capabilities to gauge how external audiences perceive their clients’ online advertising and interactive media, the overall success of campaigns and, most importantly, quickly identify and correct any issues with a campaign.
Producing these analyses with their traditional processes, however, was an extremely time-consuming task. In order to produce reports for its clients, analysts were forced to spend hours processing data and converting it into visual form—from there, they created an Excel document, converted to PDF before finally sending the information to the client. Learn how they improved there analysis and reporting by adopting Tableau’s data visualization software and improved analysis and reporting capabilities for clients.