Driving Business Optimization with Trusted Information Leveraging IBM InfoSphere and Cognos Solutions


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Source: IBM
Date: April 2012
Type: White Paper
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Overview: To achieve the vision of a single view of information within an organization, businesses increasingly have to invest in information integration and warehousing strategies to address timeliness of data and data quality needs.

They also need to integrate their business analytics into operational applications so that fraud detection, customer churn, and business exposures can be identified before they occur (as opposed to retrospectively), thus improving profits and business efficiency.

Enter the age of dynamic data warehousing, where analytics is no longer about history but about having up-to-date information that enables businesses to make timely decisions to strengthen productivity, reduce risks, and increase opportunities to improve revenue.

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