Easily Identify Your Best Customers: Using analytics to gain insight Easily Identify Your Best Customers: Using analytics to gain insight

Easily Identify Your Best Customers: Using analytics to gain insight from your customer database

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Source: IBM

Date: September 2011

Type: White Paper

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Overview: Knowledge about your best customers ? their attitudes, purchase patterns, and demographic profiles - is the key to developing and implementing successful marketing and customer relationship management programs. This paper focuses on how a company might identify its best or most valuable customers, but the same processes could be used for other customer segments.

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