Forrester Report: The Total Economic Impact Of IBM's Netezza Data Warehouse Appliance With Advanced Analytics
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Overview: In June 2011, IBM commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying its Netezza data warehouse appliance with advanced analytics.
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the IBM Netezza appliance on their organizations.
Forrester's interviews with Epsilon, a multichannel marketing services provider, and subsequent financial analysis based on assumptions that Forrester used illustrate the potential ROI from the use of IBM Netezza appliances and concluded that IBM Netezza Data Warehouse Appliances provide competitive differentiation through faster analytics while reducing capital and operational costs.