UBM: TECH DIGITAL RESOURCE LIBRARY

From Insight to Foresight: Using Business Analytics to Improve Customer Lifetime Value

by IBM

Authored on: Nov 14, 2013

Download In this white paper, we will present a solutions approach to helping organizations learn more about their customers, gain greater transparency in managing their marketing and sales cycles, and in assessing which customers and sales channels are most likely to be profitable. We will explain how organizations can build an analytic foundation that transforms data into an operating lens on customer buying behavior, and incorporates predictive capabilities that can anticipate customers' purchasing intent.


Whitepaper