McCormick and Schmick's Restaurants Gains New Insight into Dining McCormick and Schmick's Restaurants Gains New Insight into Dining

McCormick and Schmick's Restaurants Gains New Insight into Dining Trends and Financial Performance with IBM Cognos Express

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Source: IBM

Date: April 2011

Type: White Paper

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Overview: In the highly competitive restaurant market, McCormick & Schmick?s needed to understand and respond to dining trends in real time.

Read this case study to see how IBM? Cognos? Express enabled a set of automated dashboards that integrate both general ledger and point-of-sale data from the company?s individual stores. This helps them drive better decisions based on more complete and current information.

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