Next-Generation Analytics: Simpler, Faster, Smarter
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Overview: For today's marketers, analytics is the new competitive advantage. Agile, accurate analytics underlies the ability to convert vast amounts of data into actionable information for pinpoint precision of marketing campaigns and deep understanding of marketing effectiveness and ROI.
Attend this webcast to join James Kobielus of Forrester Research as he explains why in-database analytics is a critical paradigm shift for today's information-driven businesses. Plus, Kobielus explains how to put the power of complex, advanced analytics into the hands of non-technical knowledge workers and clients.