Optimized Category Management And Planograms For Multi-Year Retail Cycle
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(1)Overview: As category manager for Target, World Kitchen needed to analyze long-term demand data on a weekly basis that would allow the company to optimize promotional events and provide fact-based, extensive brand scorecards to build volume for a retail category with a multi-year sales cycle. With SOLYS, World Kitchen was able to track long-term in-stock and replenishment, and delve into the minutiae of promotional activity data that allowed World Kitchen to zero in on specific product performance; optimize promotional events by item and brand; identify in-stock, replenishment and forecasting challenges; build brand loyalty; and provide data-based rationale for planograms that increase category volume.
