by Blue Coat
Nov 01, 2011
Social networking is fundamentally shifting the way we interact, communicate, organize, form opinions, and even shop; it's blurring boundaries, increasing transparency and creating fluidity in everything we do. Linking a twelfth of society and growing rapidly, companies, large and small, can no longer ignore or try to block social networking in their environment. It's a part of the fabric in which we now learn, play and work.
The reality is you need to go where your target audiences are - and people are more likely to participate in a social media forum than any other venue. Customers, partners, and employees, alike expect to engage with you via social media - it's a way for you to stay connected, gather feedback, recruit, and collaborate. As a result, you need to support social media in your environment to enable the innovation, increased productivity, and accelerated growth that will drive your business.