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Overview: Business analytics has been treated as an ad hoc activity in many corporations, often making it time-consuming, labor-intensive, and somewhat unpredictable. As a result of these shortcomings, corporations are getting much more interested in how analytical decisions can be embedded into business processes on an ongoing, repeatable basis. The goal of such efforts is to make analytical decision-making faster, more reliable, more consistent, and more aligned to the operational activities of the enterprise.
This white paper features independent research from nGenera that defines a systematic approach to identifying and qualifying opportunities for embedding analytics into business processes. The step-by-step instruction is meant to help the reader determine which business processes would benefit the most from efforts to embed analytics into them and how to identify where analytics would help create the biggest return on an investment of time and money. The paper also highlights several real-world examples of how organizations from retail to health care have successfully employed business analytics to streamline decision making, improve customer relationships, drive competitive advantage and maximize resources.
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