UBM: TECH DIGITAL RESOURCE LIBRARY

Visualization can play a vital role in analyzing big data to get a complete view of your customer

by IBM

Nov 12, 2013

Download When companies can analyze big data, they benefit. In that same IBM survey, 63 percent of respondents reported that they believe that understanding and exploiting big data effectively can create a competitive advantage for their organizations. 3 Big data analysis can help them improve decision making, create a 360-degree view of their customers, improve security and surveillance, analyze operations and augment data warehousing. Visualization can play a vital role in using big data to get a complete view of your customer. This paper covers how.


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