Visualization can play a vital role in analyzing big data to get a complete view of your customer
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Overview: When companies can analyze big data, they benefit. In that same IBM survey, 63 percent of respondents reported that they believe that understanding and exploiting big data effectively can create a competitive advantage for their organizations. 3 Big data analysis can help them improve decision making, create a 360-degree view of their customers, improve security and surveillance, analyze operations and augment data warehousing. Visualization can play a vital role in using big data to get a complete view of your customer. This paper covers how.