UBM: TECH DIGITAL RESOURCE LIBRARY

Beyond Workflow: Apps That Do the Thinking

Authored on: Mar 25, 2014

Download Consumers are no longer satisfied being one of the masses, they want companies to treat them as individuals with unique needs. Businesses meet customer expectations by using data intelligently to customize the user experience, predicting what the end-user is looking for before they even know it. This personalized consumer experience is driving a revolution in the expectations of service companies as well. Employees, accustomed to the functionality of their personal devices are demanding the same at work. This business paper discusses how organizations can leverage intelligent business apps that anticipate a mobile worker's needs, to drive efficiencies in the workforce and improve the user experience


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