Nov 19, 2012
Get behind the buzz words - big data, predictive analytics, social media - to show how to support new growth strategies and drive new revenue. Real world examples include a company tapping into big data to create a single view of existing and potential customers that predicts future buying patterns.
Leverage social media to understand how consumers feel about their offerings, and how data-rich applications in the mobile channel enhance customer acquisition and retention. Real examples of real solutions that innovate and drive revenue. Read this white paper to learn how to leverage powerful hardware from IBM to impact analytics.