Sybase Continuous Intelligence for Customer Interaction Optimization
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Overview: This white paper discusses Sybase CEP for online Customer Interaction Management. Continuous Intelligence provides the platform, tools, and techniques that allow organizations to monitor all customer interaction channels, maintain a comprehensive “live” analytic profile of each customer, and drive immediate, personalized offers and service actions at the right time. Through Continuous Intelligence, companies can utilize rich, untapped interaction sources--Web, call center, ATMs, kiosks, and more--to read and react to customer needs to drive faster purchasing decisions, cross-sell and up-sell products or services, and increase customer loyalty.