UBM: TECH DIGITAL RESOURCE LIBRARY

The Customer-Centric Supply Chain

Authored on: Mar 27, 2014

Download The old assumptions driving supply chain design and strategy were focused on achieving the lowest possible cost of goods and the most efficient distribution to stores. Today, a new model is emerging, not driven by enterprise technology or supply chain innovations - but by customers. In the omnichannel retail world, almost every single store-driven assumption about supply chain is being challenged and getting replaced by a digital-driven future. Retailers are forced to evolve their supply chains to become more agile, resilient and customer centric.


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