UBM: TECH DIGITAL RESOURCE LIBRARY

The Rise of Holistic Mobile Engagement

Authored on: Aug 26, 2013

Download There is a fundamental shift in the way we communicate. Forrester Research reveals that while 74% of enterprises view mobile as a top business priority, IT shops are struggling to build and maintain a mobile solution in-house with existing skills and technologies. Find out how companies are rethinking their communications strategies to include a well-coordinated, holistic mobile engagement approach.


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