UBM: TECH DIGITAL RESOURCE LIBRARY

Product Information Drives Sales

Feb 15, 2008

Download This new white paper from the Patricia Seybold Group delivers some very useful insights into the search, merchandising effectiveness, and user experience challenges faced by retail/e-commerce companies today. The study discusses the importance of consistent, complete, and well-organized product information in effective merchandizing and reveals the impact of poor product information on sales.


Whitepaper