The Impact Of Bad Data On Business Performance
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Overview: The white paper explains to managers that up to 30% of the data they are capturing and using will not be fit for the stated business purpose. Most managers are unaware of this. The white paper shows how this "bad data" can affect their businesses. It shows how managers can improve the quality of their data without breaking the budget. It suggests a strategy for the collection, cleaning and maintenance of relevant data; it explains that quality should be the priority when it comes to data, not quantity; and it explains how deploying "clean" data can benefit a business and improve its cashflow and brand image.