Big Data: Lessons from the Leaders A Report from the Economist Intelligence Unit
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Overview: Big Data: Lessons from the Leaders is an Economist Intelligence Unit report that explores how far along companies are with extracting value from the data they gather - and how they can more effectively use the growing amounts of data they are collecting moving forward. In this survey sponsored by SAS, 752 senior executives from a broad range of sectors and countries shared their thoughts on the world of big data.
Highlights of the research focus on the strong link between financial performance and effective use of big data; the importance of a well-defined data strategy; why talent matters as much as technology; and how social media analytics and Web-tracking technologies can transform the way businesses collect data about customers.