Introducing Social Business for the Mid-Market
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Overview: Aberdeen has studied the business practices of 229 mid-sized companies surveyed for the 2011 Aberdeen Busines Review and 61 mid-sized companies profiled in Aberdeen's 2011 Social Collaboration Research. Mid-market organization can achieve strategic benefits from optimizing their Social Business deployments and achieving Best-in-Class status. This report provides directional guidance for mid-market companies to appropriately use Social Business and achieve these goals.