Meeting the demands of the smarter consumer
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(0)Overview: New technologies and socioeconomic trends are reshaping the retail marketplace. The IBM Institute for Business Value recently surveyed over 30,000 people in three mature and three growth markets to discover what consumers will want from retailers in the future. We now know that consumers are getting smarter - and understand how their preferences vary across generations, countries and shopping segments.
The rules of the retail marketplace are changing dramatically. With the development of new technologies for bidirectional communication, consumers can get more information about retailers and their products more easily than ever before. Mass urbanization and increasing affluence are simultaneously giving consumers in the emerging world greater economic power. In short, as research conducted by the IBM Institute for Business Value shows, consumers are getting smarter, more diverse and more demanding.
