Analytics: See the Opportunity - But Don't Ignore the Pitfalls Along the Way
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Overview: This intelligent shopping cart already exists - though up to now it has been pushed round an Accenture research laboratory near Nice rather than the local supermarket. But this technology will eventually come to a retail outlet. And when it does, it will work by applying sophisticated real-time analytics to business intelligence drawn from accurate, timely and accessible transaction data. Anyone who doubts that analytics can drive high performance should look no further than a well-known example: Tesco. Back in 1995, Tesco asked the ""Relevance marketing"" specialists dunnhumby to help launch its new Clubcard scheme.