Mining Transaction/Order Data Using SAS Enterprise Miner Association Node

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Mining Transaction/Order Data Using SAS Enterprise Miner Association Node

Source: SAS Institute

Date: January 2008

Type: White Paper

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Overview: Among all the products SAS provides, Enterprise Miner (EM) is one that not only makes it easy for an SAS neophyte to build models, but also provides a rich set of tools flexible enough for advanced SAS users. This paper from SAS focuses on the EM association node in particular. This node provides useful analysis procedures for merchants, such as retailers or publishers who have large amounts of transaction or order data available. Mining from them can be a daunting task. Yet it can give valuable insights into which products are most likely to be purchased/ordered together by customers.

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